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Rapid technological advancements have significantly altered the media industry landscape. Just as digitized content and advertising have threatened traditional revenue sources, it has also created upside and potential with new and even greater potential revenue sources. Harnessing that opportunity, however, requires that media companies adopt new models and develop different skill sets.
OPI’s Media focused solutions have been designed with an understanding of these critical issues and priorities that media companies are facing today. While companies must manage both subscriber and advertiser accounts and accounts receivables, they also must manage and report on digital advertising performance. Similarly, digital asset rights management has garnered significant attention and remains a leading concern. By outsourcing contract compliance, reporting, and analytics related to digital assets, companies have found an efficient way to manage these new business demands.
By partnering with OPI for finance, accounting, and analytics, leading media companies are realizing cost savings in as little as 90 days, as well as enhanced revenue recognition. Benefits are also extending beyond bottom line performance, as outsourcing is also helping companies to better serve the needs of their customers and maintain compliance with agreements.
In addition to the full suite of finance & accounting and analytics services, some of OPI’s Media focused solutions include:
- Circulation / Subscription Management - order processing, customer data management, billing, collections, returns, renewals - allows for improved customer service and timely revenue recognition.
- Advertising Performance Reporting - click-through rates, impression rates, traffic, conversion rates, and other related reporting and analytics - allows for improved customer service and enhanced insight into performance.
- Order to Cash Management - performance based advertising billing, allowances, discounts, adjustments, cash application, reconciliation, ageing, and collections - resulting in timely revenue recognition and improved cash flow.
- Digital Asset Rights Compliance - digital assets contract audits, reporting, and accounting for rights, royalties, and licensing agreements - increases compliance with digital asset agreements and payments.
- OPI Analytics - Nielsen data, industry research, advertising effectiveness, traffic / circulation, pricing - provides informed, efficient analytics for forecasting and modeling that can impact pricing and drive margin.
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